A recent Deloitte Survey – Talent Edge 2020: Redrafting Talent Strategies for the Uneven Recovery – examined executives' views of their organization's talent programs.  Only 17% felt that their companies had a strong program in place to recruit and retain the best talent.   In other words, less than 1 out of 5 executives have confidence in their company's ability to recruit the best talent in the market place.  So, what can an organization do in today's online, social media driven world to find and keep top talent?  One solution is Employer Branding.   Employer Branding refers to a company's reputation as an employer or, why someone should choose YOUR organization over someone else’s.   

Every day more companies are implementing employer branding strategies.  One can frequently come across articles about organizations testing innovative new ideas – such as unlimited vacation days – to keep and attract the best talent.  To stay ahead of your competition you have to know who you are, who you want to be, and creatively promote that to the marketplace on a continuous basis.  Along with that, you must know WHO you are targeting and what the most effective channels to reach those people are.  

Many organizations are working with companies like ours to develop employer branding strategies.  An outside agency has the ability to look at your company as a third party and bring in creative expertise to help build your brand in the marketplace. Among other things, we look at how your company is currently perceived and what people really want from you, and then we begin to build a strategy to make your company’s brand impactful, attractive and memorable to the marketplace.  Employer branding is a long term strategy that will be an ongoing benefit to your recruiting solutions.